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THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour..

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Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.The main difference between digital marketing and conventional advertising is that digital marketing..

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Digital Marketing discusses about modern marketing methods both online and offline. It speaks about the importance of digital marketing platforms. Through different chapters, the author gives a clear picture of modern marketing techniques such as Facebook Marketing, WhatsApp Marketing, Instagram Marketing, Twitter Marketing, Interactive Marketing, Mobile..

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Instagram. Facebook. Snapchat. They are are the largest social networks in the world and everyone is scrambling to find out how to take advantage of these digital platforms to increase brand awareness. Brands and companies are using digital media more than ever before and Instagram, Facebook, and Snapchat are powerful marketing tools to engage large..

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The world isn’t just going digital, it’s already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world.
A digital marketing plan doesn’t need to be complex, but it does need to be cohesive. A united brand with a united voice across these mediums is not a luxury―in today’s marketplace, it is..

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Now a documentary on CBS All Access. 

Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo..

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively..

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To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most..

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The next thirty days could change the life of your business.

How To Flood Your Website With Traffic in 30 days

Learn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who has been guiding small businesses and national brands to Internet success for..

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How To Double and Triple Your Sales in Any Market.

Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.

In The Psychology of Selling, Tracy shows..

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Join The Global Phenomenon Now

YouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Hosting videos on a website is good-intended. On the other hand, taking advantage of YouTube's marketing..

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“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice..

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The Instant Sunday Times Bestseller

Learn how to recognise and resist the daily attempts to control and manipulate your mind.

There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks, ‘Still or sparkling?’

Free..

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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there..

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When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for..

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Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.

Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of..

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Do you want to create, publish and market your audiobooks?
Are you ready to use podcasting to grow your author brand and reach more readers with your books?

Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on..

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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling..

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YouTube has over 2 billion users, that's almost one-third of all people on the Internet....

And, with the right information, you too could be on your way to influence, growth and success online. 

If you're serious about growing your audience, success and making money doing what you love on YouTube then this book..

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone..

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The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step..

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From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off.

Ben Mezrich's 2009 bestseller The Accidental..

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AN INSTANT NEW YORK TIMES BESTSELLER

"The perfect read for every person who has ever felt stuck between where she is and where she wants to be. In short? Everyone I know." — Maria Menounos, New York Times bestselling author

The truth is, we lie. We lie to ourselves about how we’re really feeling and what we really want...

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.”..

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