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A gleeful and exhilarating tale of global conspiracy, complex code-breaking, high-tech data visualization, young love, rollicking adventure, and the secret to eternal life—mostly set in a hole-in-the-wall San Francisco bookstore
The Great Recession has shuffled Clay Jannon out of his life as a San Francisco Web-design drone—and..
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An attempt has been made in this book to trace briefly the story of the book from the earliest attempts made by mankind to convey a message by marks on some substance down to the invention of movable types. The development of writing is rapidly traced from the earliest known pictures and sign marks to the present day. The discussion covers the subjects..
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Typography is seen all throughout our life but it is something that many don't know about. This is because typography is a craft that is subtle. It effects us on a subconscious level until it is noticed. Understanding of basic typographic principles helps authors, writers, journalist, lawyers and other creators of written media to deliver their message..
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The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects.
The buildings are organized by type – from places of worship and public buildings to houses – and are..
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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated..
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Typography is everywhere. If you walk out the door, you will be hard pressed to find any element of our daily lives that doesn't involve or rely on typography. The prevalence of typography is not limited only to the analog world. This eBook introduces historical and cultural aspects of type and how they relate to the Web industry. Find out about changing..
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Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills.
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An Essay on Typography was first published in 1931, instantly recognized as a classic. It represents Gill at his best: opinionated, fustian, and consistently humane. It is his only major work on typography and remains indispensable for anyone interested in the art of letter forms and the presentation of graphic information.
This manifesto,..
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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:
•Researching your client..
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Get creative, express yourself, and add that personal touch with hand lettering! With illustrated step-by-step instructions, The Big Awesome Book of Hand & Chalk Lettering shows the complete beginner how to master the art of hand lettering, the composition/design of phrases on the page, and flourishes to embellish the design. It also includes..
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Typography is the most ubiquitous of the graphic arts, with all of us now having access to innumerable fonts and the typographic tools that can, in the right hands, lift any text from the mundane to the beautiful.
Opening with an overview of the history of the art, Typography Pocket Essentials introduces the key principles and techniques..
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com,..
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You will undoubtedly recognize quite a few of the products featured in this book—the Coca-Cola bottle, the Wester & Co pocket knife, the Kitchen Aid mixer, the Le Creuset Dutch oven, the Weber grill, the Bic cristal pen, the Rolodex address file, Kikkoman soy sauce bottles, the Kodak Instamatic, the Polaroid SX-70, the SONY Walkman, the Apple..
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Typography is a very powerful design element. Whenever we have a typographic system in place, we can use it to structure content, communicate ideas and even enhance meaning. However, employing it in a way that masters that delicate balance between being unobtrusive (catering for a pleasant reading experience) and engaging enough (keeping the reader’s..
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In an age of myriad computer fonts and instant communication, your handwriting style is increasingly a very personal creation. In this book, Margaret Shepherd, America's premier calligrapher, shows you that calligraphy is not simply a craft you can learn, but an elegant art form that you can make your own.
Calligraphy remains perennially..
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Make your book professional
For self-publishers the conversion from Word to InDesign is a huge leap. The goal is a professional look to their book designs, but immediately the problems of typography raise their head. In Word that is not so much of an issue because the typography controls in Word are well hidden and quite limited. But now you can..
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Design students today are more visually literate than ever before, and their learning style naturally favors the visual over the textual. So why should they learn art and design theory from a traditional textbook? The only guide of its kind, Line Color Form offers a thorough introduction to design theory and terminology in a visually appealing..
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In the preface to the first edition of "The Art and Practice of Typography," the author stated that he did not "anticipate again having the pleasure of producing a book as elaborate as this one," but the favor with which the volume was received made another edition advisable, and in consequence he has had the additional pleasure of enlarging..
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The Anatomy of Type is the ultimate stylistic guide to the intricacies and design of 100 indispensable typefaces. A delightful, colorful, and visual reference guide created by Stephen Coles and Tony Seddon—two acknowledged pros in the font design world—The Anatomy of Type was developed with typographers, graphic designers, and font geeks in mind,..
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities..
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