Release Date:- 2011-04-12
Reviews Counts:- 106
User Average Rating:- 4
Availability:- In Stock
Kind:- ebook
āThe most interesting book ever written about Googleā (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.
Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate studentsāLarry Page and Sergey Brināhas become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business.
Granted unprecedented access to the company, Levy disclosed that the key to Googleās success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Googleās relationship with China, including how Brin disagreed with his colleagues on the China strategyāand why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Googleās rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.
In the Plex is the āmost authoritativeā¦and in many ways the most entertainingā (James Gleick, The New York Book Review) account of Google to date and offers āan instructive primer on how the minds behind the worldās most influential internet company functionā (Richard Waters, The Wall Street Journal).