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Brand Gap, The

Release Date:- 2005-08-04

User Average Rating:- 4.5

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$37.99

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ā€œcharismatic..


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Freakonomics Rev Ed

Release Date:- 2010-02-17

User Average Rating:- 4

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$12.99

The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.Which is more danger..


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Digital Marketing

Release Date:- 2020-03-06

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$2.99

Digital Marketing discusses about modern marketing methods both online and offline. It speaks about the importance of digital marketing platforms. Through different chapters, the author gives a clear picture of modern marketing techniques such as Facebook..


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Enhance Your Digital Marketing

Release Date:- 2016-09-29

User Average Rating:- 4

Availability:- In Stock

Free

Instagram. Facebook. Snapchat. They are are the largest social networks in the world and everyone is scrambling to find out how to take advantage of these digital platforms to increase brand awareness. Brands and companies are using digital media more..


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13 Things Mentally Strong People Don't Do

Release Date:- 2014-12-23

User Average Rating:- 4.5

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$13.99

"Kick bad mental habits and toughen yourself up."ā€”Inc.Master your mental strengthā€”revolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs.Everyone knows that regular exercise and weight training lead to..


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Digital Marketing Fundamentals

Release Date:- 2013-02-26

User Average Rating:- 3.5

Availability:- In Stock

Free

The world isnā€™t just going digital, itā€™s already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world. A digital marketing plan doesnā€™t need to be complex, but it does need to be cohesive. A united brand..


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Console Wars

Release Date:- 2014-05-13

User Average Rating:- 4.5

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$15.99

Now a documentary on CBS All Access. Following the success of The Accidental Billionaires and Moneyball comes Console Warsā€”a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gam..


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Building a StoryBrand

Release Date:- 2017-10-10

User Average Rating:- 4.5

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$14.99

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk abo..


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On Writing Well, 30th Anniversary Edition

Release Date:- 2012-09-11

User Average Rating:- 4.5

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$1.99

"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." ā€”New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, which grew out of a course that Willia..


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The Psychology of Selling

Release Date:- 2006-07-16

User Average Rating:- 4.5

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$12.99

Based on the Bestselling Audio Series, OVER ONE MILLION SOLDHow To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosper..


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Influence, New and Expanded

Release Date:- 2021-05-04

User Average Rating:- 4.5

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$19.99

The foundational and wildly popular go-to resource for influence and persuasionā€”a renowned international bestseller, with over 5 million copies soldā€”now revised adding: new research, new insights, new examples, and online applications.In the new edi..


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The 10-Second Customer Journey

Release Date:- 2024-06-10

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$9.99

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions a..


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Orchestrating Experiences

Release Date:- 2018-05-01

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$44.99

Customer experiences are increasingly complicatedā€”with multiple channels, touchpoints, contexts, and moving partsā€”all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences..


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Crossing the Chasm, 3rd Edition

Release Date:- 2014-01-28

User Average Rating:- 4.5

Availability:- In Stock

$18.99

The bible for bringing cutting-edge products to larger marketsā€”now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycleā€”which begins with..


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Universal Principles of UX

Release Date:- 2023-03-07

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$19.99

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear exp..


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This Is Marketing

Release Date:- 2018-11-13

User Average Rating:- 4.5

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$13.99

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, vi..


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Digital Marketing

Release Date:- 2020-01-30

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$2.99

Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.The..


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Audio For Authors

Release Date:- 2020-02-10

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$9.99

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across..


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Digital Marketing

Release Date:- 2016-12-01

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$9.99

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies..


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Crossing the Chasm

Release Date:- 2009-03-17

User Average Rating:- 3.5

Availability:- In Stock

$14.99

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities..


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How Are You, Really?

Release Date:- 2022-06-28

User Average Rating:- 4

Availability:- In Stock

$15.99

AN INSTANT NEW YORK TIMES BESTSELLER"The perfect read for every person who has ever felt stuck between where she is and where she wants to be. In short? Everyone I know." ā€” Maria Menounos, New York Times bestselling authorThe truth is, we lie...


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All Marketers (Are Liars) Tell Stories

Release Date:- 2005-05-19

User Average Rating:- 4

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$8.99

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: ā€œWhatā€™s your story?ā€ ā€œWill the people who need to hear this story ..


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The Thank You Economy

Release Date:- 2011-03-08

User Average Rating:- 4

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$18.99

ā€œGary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers..


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The 22 Immutable Laws of Branding

Release Date:- 2009-10-06

User Average Rating:- 4

Availability:- In Stock

$1.99

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing ane..


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The Tanning of America

Release Date:- 2011-09-08

User Average Rating:- 4

Availability:- In Stock

$8.99

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate ..


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The Pixar Touch

Release Date:- 2008-05-13

User Average Rating:- 3.5

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$10.99

A Wall Street Journal Best Book of the YearThe Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the ā€œfraternity of geeksā€ who shaped it. With the help of animating genius John Lasseter and visionary business..


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