Release Date:- 2007-01-02
Reviews Counts:- 133
User Average Rating:- 4
Availability:- In Stock
Kind:- ebook
NEW YORK TIMES BESTSELLER ā¢ The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
āAnyone interested in influencing othersāto buy, to vote, to learn, to diet, to give to charity or to start a revolutionācan learn from this book.āāThe Washington Post
Mark Twain once observed, āA lie can get halfway around the world before the truth can even get its boots on.ā His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideasāentrepreneurs, teachers, politicians, and journalistsāstruggle to make them āstick.ā
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kindsāfrom the infamous ākidney theft ringā hoax to a coachās lessons on sportsmanship to a vision for a new product at Sonyādraw their power from the same six traits.
Made to Stick will transform the way you communicate. Itās a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasāand tells us how we can apply these rules to making our own messages stick.