Release Date:- 2000-06-01
Availability:- In Stock
Kind:- ebook
The cognitive theory of metaphor and its greater explanatory power offers a new and promising approach to the study of metaphors from a stylistic point of view. In this article, principles of cognitive linguistics are applied to the analysis of conceptual metaphors in the headlines of the business section of The Times 1970-1990. The use of conceptual metaphors is explored in a corpus of headlines specially collected by means of inferential statistics procedures so as to be representative of the population under investigation. Data extracted from the study of the sample are used to give empirical evidence of how business is conceptualised and presented to the public in terms of a number of repeatedly selected source domains. Ideological considerations behind the use of metaphors are also briefly examined in the course of the discussion of the material. **********