Release Date:- 1991-04-01
Reviews Counts:- 5
User Average Rating:- 4.5
Availability:- In Stock
Kind:- ebook
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of lifeābottom-line numbers, for instanceābut the intangibles: our hopes and fears, our beliefs and dreams. Only storiesāscenariosāand our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.