Release Date:- 2009-03-17
Reviews Counts:- 69
User Average Rating:- 3.5
Availability:- In Stock
Kind:- ebook
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.