Release Date:- 2011-11-08
Reviews Counts:- 248
User Average Rating:- 4
Availability:- In Stock
Kind:- ebook
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authorsā best columns for Fast Company magazineā16 pieces in all, plus a previously unpublished piece entitled āThe Future Fails Again.ā
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
ā¢ Why you should never buy another mutual fund (āThe Horror of Mutual Fundsā)
ā¢ Why your gut may be more ethical than your brain (āIn Defense of Feelingsā)
ā¢ How to communicate with numbers in a way that changes decisions (āThe Gripping Statisticā)
ā¢ Why the āNext Big Thingā often isnāt (āThe Future Fails Againā)
ā¢ Why you may someday pay $300 for a pair of socks (āThe Inevitability of $300 Socksā)
ā¢ And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).