Release Date:- 2004-02-09
Reviews Counts:- 5
User Average Rating:- 3
Availability:- In Stock
Kind:- ebook
The author of the international bestseller Why We Buyāpraised by The New York Times as āa book that gives this underrated skill the respect it deservesāānow takes us to the mall, a place every American has experienced and has an opinion about.
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mallāAmericaās gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.
Itās about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesnāt.