Release Date:- 2019-06-12
Availability:- In Stock
Kind:- ebook
When you depend on users to perform specific actionsālike buying tickets, playing a game, or riding public transitāwell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, youāll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. Youāll use frameworks and patterns for content, methods to measure the contentās effectiveness, and processes to create the collaboration necessary for success. Youāll also structure your voice throughout so that the brand is easily recognizable to its audience.
Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text thatās purposeful, concise, conversational, and clear