Release Date:- 2025-10-08
Availability:- In Stock
Kind:- ebook
This book is a comprehensive guide for aspiring entrepreneurs and professionals seeking to venture into the dynamic pharmaceutical industry. It provides practical insights into pharma business ideation, market research, regulatory compliance, financial planning, and operational management. Readers will learn how to identify market gaps, validate concepts, and navigate challenges in both domestic and global markets.
A unique feature of the book is its 10 in-depth real-world case studies, showcasing successful Indian and international pharma ventures. Companies like Biocon, Sun Pharma, Wockhardt, Reddy's, Glenmark, Practo, 1mg, Hetero Labs, and PharmEasy are analysed to demonstrate business strategies, innovation, scaling, and problem-solving in practice.
Through these case studies, readers gain insights into diverse models – from contract manufacturing and R&D innovation to digital health and e-pharmacy platforms. The book also emphasizes strategic decision-making, operational excellence, and sustainable growth practices, making it an essential resource for anyone aiming to start or scale a pharma venture.
Whether you are an entrepreneur, student, or professional, this book equips you with the knowledge, inspiration, and practical tools to succeed in the highly competitive pharma industry.
