Release Date:- 1985-03-12
User Average Rating:- 4.5
Availability:- In Stock
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in ..
Release Date:- 2018-09-08
Availability:- In Stock
The average person is exposed to 5,000 ads every day. They come from every direction and device. Everywhere you look, you can find an ad. That’s why paid advertising doesn’t work as well anymore. Consumers are simply bombarded with it. Fortunately,..
Release Date:- 2025-01-24
Availability:- In Stock
From street criers to digital marketing—how has advertising influenced human behavior? Advertising has been shaping consumer choices for centuries. Ancient civilizations used town criers and painted walls to promote goods, while the printing press revolutionized..
Release Date:- 2010-05-28
Availability:- In Stock
The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologies Build your brand in every medium Create the right budget for each campaignThrough s..
Release Date:- 2011-04-18
Availability:- In Stock
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if..
Release Date:- 2010-12-11
User Average Rating:- 4
Availability:- In Stock
'A woman who could not forget her past, and a man who would not give up on their future -Tizzy McKenzie a shy but talented consultant in an advertising agency loved her work. She had a wonderful boss in Grant Mallaby and a great friend in Becky Whitman...
Release Date:- 2017-11-21
Availability:- In Stock
This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief.Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an e..
Release Date:- 2019-10-22
Availability:- In Stock
Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand?Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing ca..
Release Date:- 2025-06-24
Availability:- In Stock
TikTok Advertising: How to Grow Your Brand and Sales The digital marketing landscape is shifting, and those who fail to adapt risk being left behind. TikTok has rapidly become one of the most influential platforms for brands, entrepreneurs, and busin..
Release Date:- 2010-06-24
Availability:- In Stock
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it..
Release Date:- 2017-07-03
Availability:- In Stock
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on..
Release Date:- 2016-04-08
User Average Rating:- 4
Availability:- In Stock
Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over..
Release Date:- 2009-11-27
Availability:- In Stock
‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative..
Release Date:- 2005-05-19
User Average Rating:- 4
Availability:- In Stock
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story ..
Release Date:- 2014-12-05
Availability:- In Stock
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.Chris Wharton presents the social, cultural and economic role of adv..
Release Date:- 2012-09-17
Availability:- In Stock
Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. Measured by breath, scope and impact, Advertising Week transcends standard industry conferences and The Week moves the needle..
Release Date:- 2012-07-31
User Average Rating:- 4.5
Availability:- In Stock
Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying that..
Release Date:- 2011-09-15
User Average Rating:- 4.5
Availability:- In Stock
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well..
Release Date:- 2009-01-01
User Average Rating:- 4
Availability:- In Stock
Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising..
Release Date:- 2016-02-05
Availability:- In Stock
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological..
Release Date:- 2017-02-07
User Average Rating:- 4
Availability:- In Stock
When Tobi Tobias decided to open her own ad agency, having to moonlight in a pet shop wasn’t part of her vision . . . of course, neither was murder. Sometimes when opportunity knocks, the door you open leads to a closet. That’s certainly the case..
Release Date:- 2012-09-19
Availability:- In Stock
Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. Measured by breath, scope and impact, Advertising Week transcends standard industry conferences and The Week moves the needle..
Release Date:- 2014-07-14
Availability:- In Stock
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have b..
Release Date:- 2012-09-11
Availability:- In Stock
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-s..
Release Date:- 2017-12-17
Availability:- In Stock
Helen and Gemma, two women who couldn't be more different, are thrown together when their lives take an unexpected turn. Helen always tries to be a good person - she recycles, she is even polite to telemarketers. As a mother, wife, daughter and nurse..
Release Date:- 2013-01-22
User Average Rating:- 4
Availability:- In Stock
“F. Scott Fitzgerald said that there are no second acts in American lives. I have no idea what that means but I believe that in quoting him I appear far more intelligent than I am. I don’t know about second acts, but I do think we get second chances,..
Release Date:- 2011-06-13
Availability:- In Stock
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by on..
Release Date:- 2013-12-30
Availability:- In Stock
For Advertising Sales Reps Selling To Local Small Businesses Only.Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life.Do you sell advertising to local sm..
