Release Date:- 2010-12-11
User Average Rating:- 4
Availability:- In Stock
'A woman who could not forget her past, and a man who would not give up on their future -Tizzy McKenzie a shy but talented consultant in an advertising agency loved her work. She had a wonderful boss in Grant Mallaby and a great friend in Becky Whitman...
Release Date:- 2017-02-07
User Average Rating:- 4
Availability:- In Stock
NEW YORK TIMES BESTSELLER ā¢ Part love story, part workplace drama, this sharply observed novel is a witty critique of the false judgments we make in a social-media-obsessed world, from the author of The Party Crasher and Love Your Life.āSophie Kins..
Release Date:- 2014-12-23
User Average Rating:- 4
Availability:- In Stock
"Kick bad mental habits and toughen yourself up."āInc.Master your mental strengthārevolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs.Everyone knows that regular exercise and weight training lead to..
Release Date:- 1985-03-12
User Average Rating:- 4.5
Availability:- In Stock
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:ā¢ How to get a job in ..
Release Date:- 2013-11-26
User Average Rating:- 4.5
Availability:- In Stock
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab,..
Release Date:- 2013-09-10
User Average Rating:- 4.5
Availability:- In Stock
We all fear that the depression will never lift, the disappointment will never stop, the pain will never leave. Here in the pits, surrounded by steep walls, we wonder if our gray skies will ever brighten. Though these unprecedented and challenging times..
Release Date:- 2007-01-02
User Average Rating:- 4
Availability:- In Stock
NEW YORK TIMES BESTSELLER ā¢ The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.āAnyone interested in influencing othersāto buy, to vote, to learn, to diet, to give to charity or to start a revolution..
Release Date:- 2012-04-26
User Average Rating:- 4.5
Availability:- In Stock
To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isnāt just a design principle at Appleāitās a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other techn..
Release Date:- 2013-01-22
User Average Rating:- 4.5
Availability:- In Stock
āF. Scott Fitzgerald said that there are no second acts in American lives. I have no idea what that means but I believe that in quoting him I appear far more intelligent than I am. I donāt know about second acts, but I do think we get second chances,..
Release Date:- 2011-09-15
User Average Rating:- 4.5
Availability:- In Stock
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well..
Release Date:- 2003-05-12
User Average Rating:- 4.5
Availability:- In Stock
The cult classic that revolutionized marketing by teaching businesses that youāre either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have be..
Release Date:- 2012-09-11
User Average Rating:- 4.5
Availability:- In Stock
"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." āNew York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, which grew out of a course that Willia..
Release Date:- 2006-07-16
User Average Rating:- 4.5
Availability:- In Stock
Based on the Bestselling Audio Series, OVER ONE MILLION SOLDHow To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosper..
Release Date:- 2011-11-15
User Average Rating:- 3.5
Availability:- In Stock
Mobile, social media, search, content strategy, PR, direct marketing. The list of tactics goes on. Planning for next year's marketing program can be quite the undertaking. In Jumpstart Your B2B Marketing, you'll get insight from our in-house experts on..
Release Date:- 2019-10-22
Availability:- In Stock
Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand?Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing ca..
Release Date:- 2018-09-08
Availability:- In Stock
The average person is exposed to 5,000 ads every day. They come from every direction and device. Everywhere you look, you can find an ad. Thatās why paid advertising doesnāt work as well anymore. Consumers are simply bombarded with it. Fortunately,..
Release Date:- 1985-11-29
User Average Rating:- 4.5
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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever."It's unlikely that Trump has ever read&..
Release Date:- 2014-01-28
User Average Rating:- 4.5
Availability:- In Stock
The bible for bringing cutting-edge products to larger marketsānow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycleāwhich begins with..
Release Date:- 2000-09-12
User Average Rating:- 4.5
Availability:- In Stock
āA riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.āāThe New York TimesNAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEKIn this business classicānow with a new A..
Release Date:- 2009-11-24
User Average Rating:- 5
Availability:- In Stock
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideasāor anything elseāthis book is for yo..
Release Date:- 2018-11-13
User Average Rating:- 4.5
Availability:- In Stock
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, vi..
Release Date:- 2017-01-17
User Average Rating:- 4
Availability:- In Stock
NOW A NATIONAL INDIE BESTSELLER A love letter to city life in all its guts and grandeur, Lillian Boxfish Takes a Walk by Kathleen Rooney paints a portrait of a remarkable woman across the canvas of a changing America: from the Jazz Age to the onset of..
Release Date:- 2010-03-09
User Average Rating:- 4
Availability:- In Stock
A "fresh, funny, and satisfying" (New York Times bestselling author Jennifer Weiner) about the complicated bonds of sisterhood.Twenty-nine-year-old Lindsey Rose has, for as long as she can remember, lived in the shadow of her ravishingly beautiful fra..
Release Date:- 2009-10-13
User Average Rating:- 4
Availability:- In Stock
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisionsāboth big and smallāhave become increasingly complex due to the overwhelming..
Release Date:- 2011-04-12
User Average Rating:- 4
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āThe most interesting book ever written about Googleā (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important comp..
Release Date:- 2012-07-19
User Average Rating:- 4
Availability:- In Stock
The cult classic that predicted the rise of fake newsārevised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, for..
Release Date:- 2009-03-17
User Average Rating:- 3.5
Availability:- In Stock
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities..
Release Date:- 2016-02-15
Availability:- In Stock
ā ā ā ā ā LEARNING STARTS WITH VIEWING THE WORLD DIFFERENTLY. ā ā ā ā ā Knowledge flow ā A mobile learning platform provides Apps and Books. Knowledge flow provides learning book of Advertising and Sales Management. This book of advertis..
Release Date:- 2016-08-10
Availability:- In Stock
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea. Thatās why this book is dedicated to the firs..