Release Date:- 2005-08-04
User Average Rating:- 4.5
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ācharismatic..
Release Date:- 2010-02-17
User Average Rating:- 4
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The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.Which is more danger..
Release Date:- 2020-01-30
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Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.The..
Release Date:- 2016-09-29
User Average Rating:- 4
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Instagram. Facebook. Snapchat. They are are the largest social networks in the world and everyone is scrambling to find out how to take advantage of these digital platforms to increase brand awareness. Brands and companies are using digital media more..
Release Date:- 2014-12-23
User Average Rating:- 4
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"Kick bad mental habits and toughen yourself up."āInc.Master your mental strengthārevolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs.Everyone knows that regular exercise and weight training lead to..
Release Date:- 2013-02-26
User Average Rating:- 3.5
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The world isnāt just going digital, itās already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world. A digital marketing plan doesnāt need to be complex, but it does need to be cohesive. A united brand..
Release Date:- 2014-05-13
User Average Rating:- 4.5
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Now a documentary on CBS All Access. Following the success of The Accidental Billionaires and Moneyball comes Console Warsāa mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gam..
Release Date:- 2013-11-26
User Average Rating:- 4.5
Availability:- In Stock
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab,..
Release Date:- 2017-10-10
User Average Rating:- 4.5
Availability:- In Stock
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk abo..
Release Date:- 2012-04-26
User Average Rating:- 4.5
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To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isnāt just a design principle at Appleāitās a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other techn..
Release Date:- 2015-06-13
User Average Rating:- 3.5
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The next thirty days could change the life of your business.How To Flood Your Website With Traffic in 30 daysLearn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who..
Release Date:- 2011-08-30
User Average Rating:- 3.5
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"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,..
Release Date:- 2012-09-11
User Average Rating:- 4.5
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"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." āNew York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, which grew out of a course that Willia..
Release Date:- 2018-10-29
Availability:- In Stock
Join The Global Phenomenon NowYouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Hosting videos on a websit..
Release Date:- 2018-05-01
Availability:- In Stock
Customer experiences are increasingly complicatedāwith multiple channels, touchpoints, contexts, and moving partsāall delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences..
Release Date:- 2024-06-10
Availability:- In Stock
You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions a..
Release Date:- 2021-05-04
User Average Rating:- 4.5
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The foundational and wildly popular go-to resource for influence and persuasionāa renowned international bestseller, with over 5 million copies soldānow revised adding: new research, new insights, new examples, and online applications.In the new edi..
Release Date:- 2020-03-03
Availability:- In Stock
Behavior change design creates entrancingāand effectiveāproducts and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals,..
Release Date:- 2023-03-07
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Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear exp..
Release Date:- 2014-01-28
User Average Rating:- 4.5
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The bible for bringing cutting-edge products to larger marketsānow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycleāwhich begins with..
Release Date:- 2018-11-13
User Average Rating:- 4.5
Availability:- In Stock
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, vi..
Release Date:- 2019-06-12
Availability:- In Stock
When you depend on users to perform specific actionsālike buying tickets, playing a game, or riding public transitāwell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book,..
Release Date:- 2020-02-10
Availability:- In Stock
Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across..
Release Date:- 2020-09-28
Availability:- In Stock
YouTube has over 2 billion users, that's almost one-third of all people on the Internet....And, with the right information, you too could be on your way to influence, growth and success online. If you're serious about growing your audience, success ..
Release Date:- 2022-01-25
User Average Rating:- 4
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#1 New York Times BestsellerPeter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted. That the Chinese government seeks to infiltrate American institutions is hardly ..
Release Date:- 2009-03-17
User Average Rating:- 3.5
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities..
Release Date:- 2019-10-22
Availability:- In Stock
Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand?Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing ca..
Release Date:- 2024-09-24
Availability:- In Stock
Pocket Universal Principles of UX features the concepts and guidelines included in the original version in an accessible condensed format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each c..
Release Date:- 2005-05-19
User Average Rating:- 4
Availability:- In Stock
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: āWhatās your story?ā āWill the people who need to hear this story ..
Release Date:- 2023-07-20
Availability:- In Stock
The Instant Sunday Times BestsellerLearn how to recognise and resist the daily attempts to control and manipulate your mind.There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, ..