Release Date:- 2005-08-04
User Average Rating:- 4.5
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ācharismatic..
Release Date:- 2020-01-30
Availability:- In Stock
Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.The..
Release Date:- 2016-09-29
User Average Rating:- 4
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Instagram. Facebook. Snapchat. They are are the largest social networks in the world and everyone is scrambling to find out how to take advantage of these digital platforms to increase brand awareness. Brands and companies are using digital media more..
Release Date:- 2014-12-23
User Average Rating:- 4
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"Kick bad mental habits and toughen yourself up."āInc.Master your mental strengthārevolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs.Everyone knows that regular exercise and weight training lead to..
Release Date:- 2013-02-26
User Average Rating:- 3.5
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The world isnāt just going digital, itās already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world. A digital marketing plan doesnāt need to be complex, but it does need to be cohesive. A united brand..
Release Date:- 2014-05-13
User Average Rating:- 4.5
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Now a documentary on CBS All Access. Following the success of The Accidental Billionaires and Moneyball comes Console Warsāa mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gam..
Release Date:- 2013-11-26
User Average Rating:- 4.5
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab,..
Release Date:- 2017-10-10
User Average Rating:- 4.5
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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk abo..
Release Date:- 2012-04-26
User Average Rating:- 4.5
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To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isnāt just a design principle at Appleāitās a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other techn..
Release Date:- 2015-06-13
User Average Rating:- 3.5
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The next thirty days could change the life of your business.How To Flood Your Website With Traffic in 30 daysLearn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who..
Release Date:- 2012-09-11
User Average Rating:- 4.5
Availability:- In Stock
"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." āNew York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, which grew out of a course that Willia..
Release Date:- 2006-07-16
User Average Rating:- 4.5
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Based on the Bestselling Audio Series, OVER ONE MILLION SOLDHow To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosper..
Release Date:- 2018-05-01
Availability:- In Stock
Customer experiences are increasingly complicatedāwith multiple channels, touchpoints, contexts, and moving partsāall delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences..
Release Date:- 2018-10-29
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Join The Global Phenomenon NowYouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Hosting videos on a websit..
Release Date:- 2020-09-22
Availability:- In Stock
Do you want to learn how to get the most from social media marketing? If so then keep readingā¦Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or..
Release Date:- 2014-01-28
User Average Rating:- 4.5
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The bible for bringing cutting-edge products to larger marketsānow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycleāwhich begins with..
Release Date:- 2023-03-07
Availability:- In Stock
Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear exp..
Release Date:- 2018-11-13
User Average Rating:- 4.5
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#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, vi..
Release Date:- 2021-05-04
User Average Rating:- 4.5
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The foundational and wildly popular go-to resource for influence and persuasionāa renowned international bestseller, with over 5 million copies soldānow revised adding: new research, new insights, new examples, and online applications.In the new edi..
Release Date:- 2020-03-03
Availability:- In Stock
Behavior change design creates entrancingāand effectiveāproducts and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals,..
Release Date:- 2019-06-12
Availability:- In Stock
When you depend on users to perform specific actionsālike buying tickets, playing a game, or riding public transitāwell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book,..
Release Date:- 2023-10-17
Availability:- In Stock
Interviewing is easy, right? Anyone can do itā¦ but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly an..
Release Date:- 2020-02-10
Availability:- In Stock
Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across..
Release Date:- 2020-09-28
Availability:- In Stock
YouTube has over 2 billion users, that's almost one-third of all people on the Internet....And, with the right information, you too could be on your way to influence, growth and success online. If you're serious about growing your audience, success ..
Release Date:- 2009-03-17
User Average Rating:- 3.5
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities..
Release Date:- 2005-05-19
User Average Rating:- 4
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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: āWhatās your story?ā āWill the people who need to hear this story ..
Release Date:- 2008-05-13
User Average Rating:- 3.5
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A Wall Street Journal Best Book of the YearThe Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the āfraternity of geeksā who shaped it. With the help of animating genius John Lasseter and visionary business..
Release Date:- 2023-07-20
Availability:- In Stock
The Instant Sunday Times BestsellerLearn how to recognise and resist the daily attempts to control and manipulate your mind.There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, ..
Release Date:- 2009-10-06
User Average Rating:- 4
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing ane..