The Myth of the Garage

Release Date:- 2011-11-08

Reviews Counts:- 248

User Average Rating:- 4

Availability:- In Stock

Kind:- ebook

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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authorsā€™ best columns for Fast Company magazineā€”16 pieces in all, plus a previously unpublished piece entitled ā€œThe Future Fails Again.ā€
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

ā€¢ Why you should never buy another mutual fund (ā€œThe Horror of Mutual Fundsā€)
ā€¢ Why your gut may be more ethical than your brain (ā€œIn Defense of Feelingsā€)
ā€¢ How to communicate with numbers in a way that changes decisions (ā€œThe Gripping Statisticā€)
ā€¢ Why the ā€œNext Big Thingā€ often isnā€™t (ā€œThe Future Fails Againā€)
ā€¢ Why you may someday pay $300 for a pair of socks (ā€œThe Inevitability of $300 Socksā€)
ā€¢ And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
 

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